Cruise Industry News Quarterly, Fall 2002

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Ship Conversion - The A’Rosa Blu

“Ueberwaltigend” (German for overwhelming) was the reactien of Lars Clasen as he walked through the newly converted 70.000-ton A’Rosa Blu in June 2002 at Lloyd Werft Bremerhaven Shipyard in Germans. The 12-year-old cruise ship, formerly the Crown Princess, had undergone a total interior conversion plus repairs and maintenance to hull and machinery at the shipyard on a very tight schedule. Clasen, president of Seetours, the German branch of P&O Princess Cruises and the ship’s new owner, noted: “In May 1 saw the ship in a stage where everything was being torn down. But by early June after only 36 days in the shipyard and an investment of EUR 35 million the vew A’Rosa Blu’s conversion was completed and everything was ready for the guests to arrive”
Seetours’ design goal for the conversion project was to create a very sophisticated cruise ship for the German market. Seetours personnel, the marine architectural firm of Partner Ship Design in Hamburg, an Lloyd Werft began the engineering, architectural and design work far in advance of Seetours actually taking ownership of the Crown Princess. And although the signing of the contact between Seetours and Lloyd Werft Bremerhaven in October 2001 occurred six months before the vessel’s transfer to Seetours, “the shipyard immediately started with the prefabrication work.” Clasen said.
The plans established during more than a year of pre-planning began to be smoothly implemented on April 24, 2002 immediately after the last American cruise passengers left the ship in Fort Lauderdale. “The ship was completely destocked an all Princess belongings were taken ashore. About 20 containers with material and tools were taken onboard.” Said Christian Schonrock, senior superintendent of newbuildings at Seetours. The ship sailed the next day at 15:00 hours with a crew of 200. including some members of the old crew plus 270 workers from Lloyd Werft and its subcontactors. Conversion work commenced immediately and during the 12-day working voyage to Bremerhaven: partitions, equipment and items not to be reused were removed. The ship arrived in Bremerhaven on May 5 and the shipyard contact clock started to run. “The contracted refit time was 36 days and the date of delivery was agreed to as the 10th of June at 18:00 hours.” Said Schonrock.

Seetours’ Holiday Concept
Gone is the Crown Princess’ old dining room and the gallerys built to serve two seatings on fixed meal schedules. Seven different restaurant types now allow cruise passengers to enjoy the freedom of personal choice dining.
Atmosphere was important to the planners, so changes were also made to the Pool Deck. Schonrock said. The conversion project created “a landscape with wider catwalk, new tiled pools, new pool bar,completely new decoration including beach chairs and artificial palm trees, new decorative stairs and railings, and integration of a big stage with sound and light system and tent construction.
Designed to appeal to the A’Rosa Blu’s anticipated clientele, Seetours’ planners selected the former Crown Princess’ big dome over the bridge for conversion to its “magnificent two-deck level spa facility.” The A’Rosa Blu has 1,150 square meters dedicated to relaxation, saunas, massages, and pampered treatment.
All public areas and passenger cabins underwent various degrees of upgrading including new carpets, new furniture, fabrics, washbasins, lighting and decorative art. Heavens, the ship’s modern nightclub, can be also used for daytime functions.
During drydocking at Lloyd Werft work necessary for the complete renewal of Class certifications was carried out. The hull up to Deck 12 was water blasted to remove all previous protective coatings and underwater hull surfaces were repainted with TBT-free paint, according to Schonrock. The superstructure was completely repainted. The shipyard performed complete service of all machinery, elevators, engines and the electrical propulsion system. “All technical and safety systems were upgraded in a way that the ship complies with SOLAS 2005,” Schonrock said. – Richard Aichele